Sports Climax at United Kingdom

Jun. 17 | There has already been waving at the World Cup By Finlo Rohrer BBC News The World Cup has seen its fair share of Mexican Waves, but where did this crowd phenomenon start and how do you actually start one? Perhaps the strangest thing...

UK Sports 2009 and World Cup 2010 Comparison

Jun. 17 | During the 2009 Six Nations campaign, adverts for Fuller’s beer included a picture of a rugby post and the phrase “Support English Rugby” – prompting a complaint to the Advertising Standards Authority from the Rugby Football...

UK Football Sports News

Jun. 17 | By Jon Kelly BBC News Magazine A Dutch brewery’s World Cup publicity stunt has led to arrests, threats of legal action and the loss of an ITV pundit’s job. Why is so-called “ambush marketing” such a high-stakes business? It...